Digital Marketing Course Module

Unleash Your Digital Potential: Where Knowledge Meets Innovation

Curriculum outline for a 3-month Digital Marketing course

Month 1: Foundations of Digital Marketing

Week 1: Introduction to Digital Marketing

  • Overview of Digital Marketing: What it is and why it’s important.
  • Key Concepts: SEO, SEM, Content Marketing, Social Media, Email Marketing, and Analytics.
  • Understanding the Digital Marketing Funnel.
  • Setting Up a Digital Marketing Plan.

Week 2: Market Research and Audience Analysis

  • Identifying Target Audience and Buyer Personas.
  • Competitor Analysis.
  • Market Research Tools: Google Trends, Ubersuggest, and more.
  • Analyzing Consumer Behavior.

Week 3: Website Planning and Optimization

  • Basics of Website Design and User Experience (UX).
  • Importance of Mobile Optimization.
  • On-Page SEO: Meta tags, Headings, Alt text, and URL structure.
  • Website Performance Tools: Google Analytics, Google Search Console.

Week 4: Content Marketing and Blogging

  • Creating a Content Strategy.
  • Types of Content: Blogs, Videos, Infographics, etc.
  • Content Creation Best Practices.
  • Content Distribution Channels.

Month 2: Digital Marketing Channels

Week 5: Search Engine Optimization (SEO)

  • Understanding SEO: On-Page vs. Off-Page SEO.
  • Keyword Research Techniques.
  • Link Building Strategies.
  • Technical SEO: Sitemaps, Robots.txt, and HTTPS.

Week 6: Search Engine Marketing (SEM)

  • Introduction to Google Ads and Pay-Per-Click (PPC) Advertising.
  • Setting Up a Google Ads Campaign.
  • Understanding Quality Score and Ad Rank.
  • Optimizing Ad Performance and Budget Management.

Week 7: Social Media Marketing

  • Overview of Major Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn.
  • Developing a Social Media Strategy.
  • Content Planning and Scheduling.
  • Paid Social Media Advertising.

Week 8: Email Marketing

  • Building an Email List.
  • Designing Effective Email Campaigns.
  • Email Automation Tools and Techniques.
  • Analyzing Email Campaign Performance.

Month 3: Advanced Strategies and Tools

Week 9: Analytics and Data-Driven Marketing

  • Introduction to Web Analytics.
  • Setting Up Google Analytics: Tracking, Goals, and Events.
  • Analyzing Data to Optimize Campaigns.
  • Reporting and Data Visualization Tools.

Week 10: Conversion Rate Optimization (CRO)

  • Understanding Conversion Rate and Metrics.
  • A/B Testing and Multivariate Testing.
  • User Behavior Analysis Tools: Heatmaps, Session Recordings.
  • Landing Page Optimization.

Week 11: Digital Marketing Automation

  • Introduction to Marketing Automation.
  • Tools for Automating Campaigns: HubSpot, Mailchimp, etc.
  • Personalization and Customer Segmentation.
  • Implementing Automation in Email, Social Media, and PPC.

Week 12: Capstone Project and Career Preparation

  • Developing a Comprehensive Digital Marketing Strategy.
  • Hands-On Project: Creating and Executing a Digital Marketing Campaign.
  • Portfolio Development: Showcasing Your Work.
  • Preparing for Digital Marketing Certifications (Google Ads, HubSpot, etc.)
  • Career Guidance: Resume Building, Interview Preparation.