Digital Marketing Course Module

Month 1: Foundations of Digital Marketing

Week 1: Introduction to Digital Marketing

• Overview of Digital Marketing: What it is and why it’s important.
• Key Concepts: SEO, SEM, Content Marketing, Social Media, Email Marketing, and Analytics.
• Understanding the Digital Marketing Funnel.
• Setting Up a Digital Marketing Plan.

Week 2: Market Research and Audience Analysis

• Identifying Target Audience and Buyer Personas.
• Competitor Analysis.
• Market Research Tools: Google Trends, Ubersuggest, and more.
• Analyzing Consumer Behavior.

Week 3: Website Planning and Optimization

• Basics of Website Design and User Experience (UX).
• Importance of Mobile Optimization.
• On-Page SEO: Meta tags, Headings, Alt text, and URL structure.
• Website Performance Tools: Google Analytics, Google Search Console.

Week 4: Content Marketing and Blogging

• Creating a Content Strategy.
• Types of Content: Blogs, Videos, Infographics, etc.
• Content Creation Best Practices.
• Content Distribution Channels.

Month 2: Digital Marketing Channels

Week 5: Search Engine Optimization (SEO)

• Understanding SEO: On-Page vs. Off-Page SEO.
• Keyword Research Techniques.
• Link Building Strategies.
• Technical SEO: Sitemaps, Robots.txt, and HTTPS.

Week 6: Search Engine Marketing (SEM)

• Introduction to Google Ads and Pay-Per-Click (PPC) Advertising.
• Setting Up a Google Ads Campaign.
• Understanding Quality Score and Ad Rank.
• Optimizing Ad Performance and Budget Management.

Week 7: Social Media Marketing

• Overview of Major Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn.
• Developing a Social Media Strategy.
• Content Planning and Scheduling.
• Paid Social Media Advertising.

Week 8: Email Marketing

• Building an Email List.
• Designing Effective Email Campaigns.
• Email Automation Tools and Techniques.
• Analyzing Email Campaign Performance.

Month 3: Advanced Strategies and Tools

Week 9: Analytics and Data-Driven Marketing

• Introduction to Web Analytics.
• Setting Up Google Analytics: Tracking, Goals, and Events.
• Analyzing Data to Optimize Campaigns.
• Reporting and Data Visualization Tools.

Week 10: Conversion Rate Optimization (CRO)

• Understanding Conversion Rate and Metrics.
• A/B Testing and Multivariate Testing.
• User Behavior Analysis Tools: Heatmaps, Session Recordings.
• Landing Page Optimization.

Week 11: Digital Marketing Automation

• Introduction to Marketing Automation.
• Tools for Automating Campaigns: HubSpot, Mailchimp, etc.
• Personalization and Customer Segmentation.
• Implementing Automation in Email, Social Media, and PPC.

Week 12: Capstone Project and Career Preparation

• Developing a Comprehensive Digital Marketing Strategy.
• Hands-On Project: Creating and Executing a Digital Marketing Campaign.
• Portfolio Development: Showcasing Your Work.
• Preparing for Digital Marketing Certifications (Google Ads, HubSpot, etc.)
• Career Guidance: Resume Building, Interview Preparation.